A lost-rabbit post has two jobs that pull in opposite directions. It must give strangers enough information to recognise your rabbit on sight, and it must leave you a reliable way to prove the rabbit is yours when someone comes forward. Posting absolutely everything you know feels thorough, but it hands a dishonest claimant every answer they need to sound convincing. The balance below is the one experienced owners and rescues use: publish the recognition details widely, and hold one identifying fact in reserve.
The details that belong in the post
Start with recent, clear photographs taken in natural light — one side-on, one face-on, and one showing the top of the coat, because rabbit markings often differ across the body. Name the breed or type if you know it, and give the coat colour and pattern in words as well as pictures, since phone screens render colours differently. Add his approximate size or weight, his sex, whether he is neutered, and his age. State exactly where he was last seen and when, because searchers organise around streets and gardens, not whole towns. Finish with one clear contact route and a line about his temperament — a nervous rabbit should carry a plain instruction: do not chase him, call the owner.
The detail you deliberately hold back
Choose one feature that does not show in your photographs and leave it out of the post entirely. Good candidates are a marking on his underside or inner ear, an old healed injury your vet knows about, a missing toe, or a behavioural quirk such as only taking food from one side of his bowl. When someone contacts you, you ask them to confirm that detail before any handover is discussed. Never print the full microchip number in a public post either: a vet or rescue can scan and verify the chip properly, while a stranger holding the number can create real problems. The held-back detail is your lock; the published details are simply the keyhole.
Making the post work harder
Put the location in the first line, not the last paragraph, and keep updating the same post rather than starting new ones, so every share points back to a single current version. Add each confirmed sighting to it with a time, and delete nothing — a short trail of sightings shows searchers which gardens and hedges he is favouring. Ask local rabbit and pet groups to share the original post rather than screenshots, which lose your edits. If he has a bonded partner, mention that too: a finder who spots two rabbits together has found something distinctive, and a partner's scent can later help lure him home.
When someone comes forward
Stay friendly and slow the conversation down. Ask for their photographs of the rabbit with them, ask them to describe the detail you held back, and suggest meeting at a vet practice or rescue where the chip can be scanned and the rabbit examined before he changes hands. A genuine finder expects these questions and is usually relieved you are careful. Keeping your rabbit's photos, markings and distinguishing details together on his KinsLe profile means the Lost Pet Alert System can send out a post that already carries everything finders need to recognise him, while the one fact you hold back stays safely with you.